Ginene Limited

Ginene deserves to be recognised as Agribusiness of the Year because it demonstrates what African agribusiness can become when agriculture is approached not simply as production, but as a complete value chain.

Founded around Kenyan-grown cayenne chilli, Ginene connects land, farmers, production, processing, innovation, branding and markets to create value at every stage of the agricultural journey.

At the heart of the business is a simple but powerful idea: a small, high-value crop can create much bigger possibilities.

Ginene works with chilli farmers and communities in Narok, including women and young people, creating opportunities for underutilised land to become productive while building a market for the crop. Rather than leaving farmers dependent on raw commodity prices, Ginene creates demand and adds value through processing the chilli into consumer products including flakes, powder, sauces, oils and pastes.